Gloria Ferrer winemaker Kyle Altomare breaks down why sparkling wine is resonating with modern consumers and why wineries can no longer rely on traditional hospitality and marketing playbooks alone.

As younger consumers shift toward new drinking alternatives, Noah Friedman explains why investors are betting on creator-led brands, nicotine products, and cannabis beverages as the next major growth categories.

From extraction to ingredients, Jose Rivas explains how terpenes unlocked global demand and why cannabis operators are being forced to reinvent how they compete.

Vineyard strategy is a long-term game, where economics and execution determine the outcome years later. Those decisions are often made without knowing what the market will demand when the fruit is ready.

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Wine tech doesn’t fail because of ideas—it fails because of adoption. This episode explores what it really takes to build products wineries actually use.

Legacy models aren’t broken - but they are outdated. Michael Cann discusses why Wine Country’s real opportunity lies in courage, creativity, and rethinking how value is created.

Napa Valley is evolving beyond a luxury-only model. Mackenzie Magro, CEO of Napa Valley Bike Tours, explains how new experiences and broader access are reshaping demand.